PROD was founded in 2015, initially with only a small number of playful T-shirts.

Circulating among founder Erica's friends. Due to their unique expression and creativity, these shirts unexpectedly gained a large following on social media, leading to PROD officially launching as a clothing brand in the market.

"PROD" simultaneously means "keen stimulation" and "productivity," representing the idea that "keen emotions and feelings are the primary productivity of fashion creation and expression.”

PROD shapes a style of expression that is contradictory yet rational. Leather, studs, distressed elements are purposefully combined and paired with satin, lace, and plush elements to achieve a subtle sincerity and romance. We advocate for a true freedom of contemporary spirit that breaks all gender and label norms: you can be strong and gentle, quirky and elegant, dominant and submissive, whatever you are shaped by, whatever you want to express.